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The Prosci ADKAR® Model is a goal-oriented change management model that guides individual and organizational change. Created by Prosci founder Jeff Hiatt, ADKAR is an acronym that represents the five tangible and concrete outcomes that people need to achieve for lasting change: awareness, desire, knowledge, ability and reinforcement.

By outlining the goals and outcomes of successful change, the ADKAR Model is an effective tool for planning change management activities, equipping your leaders facilitating change, and supporting your employees throughout the change.

The Prosci ADKAR Model is based on the understanding that organizational change happens one person at a time. It is effective, easy to grasp, and applicable to virtually any organizational setting. And if a change is failing, you can use the ADKAR Model to diagnose problems and gaps, identify corrective actions, and improve the success of your change projects and initiatives.

The ADKAR Model provides the structure and direction you need to plan effectively for change. From digital transformations and new operating processes to organizational restructuring and culture changes, The ADKAR Model aligns your project changes with the people side of change—which results in more successful outcomes.


Free e-book

Now you’ve been exposed to the Prosci ADKAR® Model. It’s time to learn more about the building blocks that make up this powerful model and tool for change management.

Fill out the form to the right to download your free ADKAR Model guide.

A MODEL BASED ON CHANGE MANAGEMENT BEST PRACTICES

Focus on Driving Individual Change

Allows leaders and change management teams to focus their activities on what will drive individual change and therefore achieve organizational results.

Simple Framework

Provides a simple, easy-to-use framework for everyone involved in managing change.

Clear Goals

Delivers clear goals and measurable outcomes for change management activities.

Common Change Language

Gives employees, managers and senior leaders alike a common language to describe and discuss change together.

Organizational change begins with managing individual change


Change is often a complex and difficult process—and it’s inevitable. The most commonly cited reason for project failure is problems with the people side of change. Yet organizations often invest more in the technical side of change than in leading impacted people through times of change.

The first step in managing any type of organizational change is understanding how to manage the change that a single individual is experiencing. Driving successful change in individuals and organizations requires new thinking, new models for change, and new tools.

The Prosci ADKAR Model is proven to help organizations achieve the greatest benefits from their change initiatives.

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