The Prosci ADKAR® Model is a goal-oriented change management model that guides individual and organizational change. Created by Prosci founder Jeff Hiatt, ADKAR is an acronym that represents the five tangible and concrete outcomes that people need to achieve for lasting change: awareness, desire, knowledge, ability and reinforcement.
By outlining the goals and outcomes of successful change, the ADKAR Model is an effective tool for planning change management activities, equipping your leaders facilitating change, and supporting your employees throughout the change.
The Prosci ADKAR Model is based on the understanding that organizational change happens one person at a time. It is effective, easy to grasp, and applicable to virtually any organizational setting. And if a change is failing, you can use the ADKAR Model to diagnose problems and gaps, identify corrective actions, and improve the success of your change projects and initiatives.
The ADKAR Model provides the structure and direction you need to plan effectively for change. From digital transformations and new operating processes to organizational restructuring and culture changes, The ADKAR Model aligns your project changes with the people side of change—which results in more successful outcomes.