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Change Management Sponsor Briefing

A half-day workshop for senior leaders who want to improve transformation outcomes, increase the success of strategic initiatives, and achieve better business results through change.

Why is executive sponsorship critical to successful change?

Executive sponsorship has been cited as the greatest contributor to successful change in all of Prosci’s benchmarking studies, by a three-to-one margin.

The Change Management Sponsor Briefing is a half-day workshop designed for senior leaders who want to understand how their own actions directly influence the success of strategic change initiatives. Using your organization’s current or upcoming strategic initiatives as context, the workshop explores the connection between effective sponsorship, change management, and achieving business results.

The program is available in both in-person and virtual instructor-led formats.

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Participant benefits

  • Clarify your role as an executive sponsor during organizational change.
  • Understand how effective change management improves organizational results.
  • Learn practical tactics for becoming a more active and visible sponsor.
  • Identify project and people-side risks across your change portfolio.
  • Assess your competency in sponsoring and leading strategic change.
  • Understand how adequate change management resourcing improves project and transformation outcomes.

Who should attend?

The Change Management Sponsor Briefing is designed for senior executives, leadership teams, and organizational leaders who are responsible for strategic initiatives, organizational performance, and business results.

Workshop benefits

Strengthen executive sponsorship

Gain a clear understanding of what successful sponsorship looks like in practice and how executive leadership influences successful change outcomes.

Improve the success of strategic initiatives

Learn how to identify people-side risks early and understand how effective sponsorship helps initiatives achieve their intended business outcomes.

Based on the world’s largest body of change management research

The workshop is built on Prosci’s benchmarking research and best practices gathered from thousands of organizations worldwide.

Develop organizational change capability

Gain practical insights into how your organization can strengthen its ability to deliver successful change over the long term.

Workshop agenda

Workshop content

  • The connection between change management and business results
  • The business case for change management
  • Change management benchmark and best practices data
  • Positioning for successful outcomes
  • How to position sponsors for sponsorship success
  • How to position projects for strategic success
  • How to position organizations for change success
  • Change models: Prosci 3-Phase Process and Prosci ADKAR® Model
  • Critical roles in leading change
  • Organizational change maturity

Workshop materials include

  • Program workbook and handouts
  • Assessments
  • Best Practices in Change Management – 12th Edition Excerpt
  • Access to digital content, resources, and tools
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After the workshop

Understand your role as an executive sponsor

Gain a clear understanding of what senior leaders must do to help change initiatives succeed and where to focus your efforts.

Lead change more effectively

Understand how the people side of change influences business outcomes and how executive sponsorship supports successful implementation.

Apply research-based best practices

Leverage insights from the world’s largest body of change management research to strengthen your leadership approach.

Identify change risks earlier

Gain practical tools to evaluate initiative readiness and recognize factors that may delay adoption or reduce business results.

FAQs

Who is the Change Management Sponsor Briefing designed for?

The workshop is designed for senior executives, leadership teams, and organizational leaders who sponsor strategic initiatives or are responsible for organizational performance.

Do I need prior change management experience?

No. The workshop provides senior leaders with a practical understanding of change management and executive sponsorship regardless of previous experience.

Why is executive sponsorship so important?

Prosci’s benchmarking research consistently identifies active and visible executive sponsorship as the single greatest contributor to successful change. Executive sponsors play a critical role in helping employees understand, support, and adopt change.

What will I learn during the workshop?

Participants gain a practical understanding of executive sponsorship, the impact of change management on business results, and how to support successful change initiatives within their organization.

Can the workshop be customized for our organization?

Yes. The Sponsor Briefing is typically delivered as an organization-specific workshop and can be tailored to your strategic initiatives and change portfolio.

Can the workshop be organized remotely?

Yes. The program is available in both in-person and remote instructor-led formats.

How long is the workshop?

The Sponsor Briefing is typically delivered as a four-hour workshop. The duration can be extended to allow additional discussion around your organization’s current initiatives.

How does the workshop benefit our organization?

The workshop helps senior leaders strengthen executive sponsorship, identify people-side risks, improve organizational change outcomes, and increase the business benefits achieved through strategic initiatives.

Executive sponsorship in practice

An executive sponsor is the leader with the authority and accountability to initiate, support, and champion organizational change. Rather than managing the day-to-day execution of a project, sponsors provide the direction, visibility, resources, and leadership commitment required for successful change.

Prosci’s research shows that employees look primarily to senior leaders for information about why change is happening and why it matters. When sponsors actively communicate, demonstrate commitment, and visibly support change, organizations achieve faster adoption, higher utilization, and better business results.

Active and visible executive sponsorship is the single greatest contributor to successful organizational change and plays a critical role in building long-term organizational change capability.

Contact us

Book a short Teams meeting with Teppo.

He’ll explain how executive sponsorship influences successful change and answer any questions you may have.

Book a free meeting

Change Partners Finland Oy

Itälahdenkatu 22 A
00210 Helsinki
Finland

VAT ID FI33841308

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